Social Media To Promote Business

Now, if you're asking this question, chances are you don't know who your ideal customer is. You don't know where they hang out on social media.

Social media platform that you should use to promote your business?-

There are many platforms. You have got the big four of them. Right? Facebook, YouTube, Google and LinkedIn. The big four. If you're selling B2B, guess where should go, LinkedIn. If you're selling an Econ product that showcases well with visual, then maybe you should use Instagram to promote your product or service. Especially when it's low ticket. You're going after volume. Awesome. A lot of people on Instagram. A lot of people on Facebook. 

Almost everybody should use Facebook, almost everybody. Of course, you have YouTube. If you are willing to put in the work, it's going to take a lot of time.  Chances are you will have to make hundreds of videos and you have to put in a few years of your time in terms of creating content. Yes, you can use pay traffic.

Ads Of Your Business

 You can run ads on Google, on YouTube, on Facebook. That's a whole different conversation. We're talking about content here, right? So which social media platform that you should focus on that is dictated by where your audience is?

 But what I want to emphasize is this, that social media platform is not magic pill. You still need to know your metrics. You've got to have a funnel that converts, you've got to have an offer that works. You have to have a copy that sells. That doesn't change.

You Can Get The Eyeballs, Get The Costumers

Social media gets the eyeballs, gets the attention. That's good, but you still need to convert those. Because I don't want you to think, oh, if have a lot of followers, my problem is solved. If you have some followers, you're not converting, you're not converting 1000 people, 2000 people, you're not going to convert a 10,000 people. You're not going to convert at 100,000 people. More of something that doesn't work, doesn't multiply your results. Does that make sense? Comment below.

Remember this, that fame without fortune is frustration. Don't do it for fame. Don't do it for popularity. Unless you're that insecure, you need people's validation and you want people to like you and say, oh you're awesome and give you like little heart. I mean, if that's what you want, that's fine.

 Do it if you want to promote your brand. But what makes all this work, I believe what makes social media work, is one word,  copy words that motivate people to take action. Doesn't matter it's a title. Doesn't matter it's a description. Doesn't matter it's a learning page. Doesn't matter if it's an email. It is all copy. Copy, it's what converts attention into sales. What converts attention, followers into revenue. This  is bridge, this is that gap. If you are struggling with this, if you are getting attention but you're not getting income, you're not getting sales, chances are that's your missing key.